Investing books has become a popular choice for many Americans as the market continues to rebound from the economic meltdown.
But the idea of investing in books hasn’t always been so attractive.
Some readers consider books to be just another form of investment, not unlike checking a savings account or buying an investment vehicle.
And some consider investing in a book to be a risky, risky business that requires more than just cash.
“It’s not just about saving money.
It’s also about creating a legacy and being able to pass that legacy onto the next generation,” said Paul Cavanaugh, CEO of the investment services company Vanguard.
“It’s really about having a good relationship with your investor.
You can’t just walk in and say, ‘I’m going to give you $100,000 and you can have me as a family member.’
You have to make sure that your investor knows that you’re willing to be there.”
The idea of a retirement savings plan is still a major hurdle for many consumers, and there are still concerns about how the government plans to pay for it.
The government is still paying the majority of the cost of retirement plans, and that’s set to grow even more as a result of the Great Recession, according to a report by the Pew Research Center.
While most Americans have an interest in investing in their own retirement, the majority are not yet ready to put money into their own plan.
There are currently more than 1.3 million people aged 65 and older in the United States who are not in a retirement account, according the U.S. Department of Labor.
That’s up from an estimated 1.1 million in 2012, according Toobin.
But the number of people that are willing to put in money for retirement may soon begin to increase.
The National Association of Realtors reports that the average person who plans to retire will save $2,500 in their retirement account this year, up from $1,700 in 2012.
That number could grow even higher if the housing market continues its recent trajectory, according a recent survey by the National Association for Realtor.
The number of Americans with no savings or other savings plans is growing, too, which is why the investment industry is seeing a boom in book purchases.
“There’s a lot of money to be made in books, especially in the romance genre, where you have a lot more women and children,” said Toobin, adding that the rise in book sales and book-related businesses is driven by the growing popularity of romance novels.
It’s a trend that is particularly apparent in children’s books.
As the publishing industry continues to expand, books are a popular way to promote and sell children’s products, according Tanya Krumholz, a marketing professor at the University of Washington.
Krumhols research found that books are more likely to be sold by publishers with a children’s market share of about 20 percent, compared to about 10 percent for adult books.
That suggests that children’s publishers have more interest in selling books for children, and thus more revenue.
For more information on books and the economy, check out these stories: “What are the top five reasons people buy a book?”
— ABC News, “5 reasons people want to read”